7 Big Reasons To Create Your New Small Business Website Using WordPress

by Adam Kreitman on April 11, 2010

Which of these choices would you prefer?

One that involves custom programming costing $3000 or more, requires a knowledge of complex programming languages in order to make even simple changes to the content, and requires a complete redesign (again costing thousands of dollars) if you decide the look is outdated?

Or a website built on free software that has thousands of free add-ons available to make it do pretty much anything you want, an easy-to-use interface that you can use to update the content yourself without any programming knowledge and hundreds of professionally designed, quality templates you can use to change the appearance of the site at the drop of a hat?

I thought so!

If you aren’t familiar with it, an introduction to WordPress is in order.

WordPress, originally used solely for blogs, has morphed into an incredibly powerful Content Management System you can use to easily and inexpensively create a very professional and functional website for your small business.

Here are 7 benefits to using WordPress for your small business’ website:

1. Cost. How about free? Yep! Just go to WordPress.org and download the software at no charge (heck, you don’t even have to provide an email address!). You will need to find a web hosting company to host your WordPress website. Hosting should only set you back between $5 – $10 per month and there are a number of quality hosting companies to choose from. A lot of these hosting companies include software called Fantastico with your hosting plan which allows you to install WordPress with just a few clicks – no software download necessary.

2. Ease of Use. Using WordPress is really quite simple. Yes, especially for the technically-challenged among us, there will be a little bit of a learning curve. However, there’s no shortage of quality WordPress tutorials online to help you get up to speed quickly. Once you get the hang of things, adding content is a snap. It’s no more difficult than using a word processing program. And you don’t have to know how to write code or do anything vaguely technical in nature to maintain your site.

3. Themes. There are hundreds (if not thousands) of themes available for WordPress. A theme is basically a template that changes the look and feel of your WordPress site (a theme can also alter the behind-the-scenes options to make WordPress even easier to customize and use). Some of these themes are free, others you have to pay for. You can also have a custom theme designed so your site meets your exact specifications.

Themes make it easy to get a clean, professional looking site without having to pay for a lot of custom design work. And they’re easy to install and change. If you wake up one morning and decide your site needs a facelift – no problem! Find a theme you like better, activate it and you’ve got a brand new look to your site – without having to touch the content of your pages or blog posts.

4. Plugins. A plugin is a piece of software you can add to your WordPress site that enhances the functionality of WordPress. There are plugins that help with your site’s search engine optimization, improve site security, fight spam, design a contact form, add e-commerce functionality, etc. And the best part is most of these plugins are free!

5. Search Engine Optimization. The search engines LOVE WordPress sites. Add a few SEO-friendly plugins and then you’ll really be in good shape.

6. Tech Support. While WordPress itself doesn’t have a tech support crew you can call or email, don’t worry. There’s no shortage of places to turn to for help with your questions. WordPress.org has a very active forum where you can search for answers to your questions or post questions to the community. There are also plenty of other sites, blogs, message boards where you can go for advice. Or, you can hire a WordPress expert to help. Bottom line, whatevery issue you have, an answer is not far away.

7. Freedom. If you self-host a WordPress site, you are in control. You can easily make changes to your content, add new blog posts or pages to your website, update it’s appearance, etc. And if you decide to hire somebody to help you do these things, there’s no shortage of qualified, low-cost help available.

These seven reasons are why I use WordPress for virtually all the websites I own and recommend it to most of my clients. Before I get any hate mail from web developers, I will point out that there are situations where spending the money to get a professionally designed custom website built to your specifications.

However, for the needs of most small businesses, WordPress provides a combination of functionality, flexibility and cost-effectiveness that is tough to beat.

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